İdil Galip on Ambient Propaganda:
Memes, Attention, and the Infrastructure of Influence
How then can we counter propaganda when ideology is imperceptibly incorporated into our online existence? What are the ways in which we can reclaim our attention in environments where hyper-mediation immersively distorts our field of view?
In the last Colloquium of the season, İdil Galip invites us to slow down and more carefully consider what we see as we scroll. Starting with a screenwalk exploring her own digital environment, Dr. Galip will direct our attentions towards the emulsion of intentional and incidental forms spanning performance, consumption, labour, entertainment, amplification, ambivalence, and more.
Together, we will turn to our own devices in a participatory workshop, where we will examine the content that finds us in our filter bubbles, and what it means to participate—by scrolling, liking, sharing, screenshotting, or saving—below the threshold of our own awareness.
Bring your devices and your feeds, past personal archives, libraries, saved folders, early screenshots, or even hard drives.
Guest

İdil Galip is a writer, researcher, and lecturer at the University of Amsterdam. Her work explores the meme as foundational infrastructure of contemporary culture and politics, revealing how memetic media form new publics, dictate the rhythms of attention, and act as an ideological battleground. She is the founder of the Meme Studies Research Network, and the co-editor of the third volume of the Critical Meme Reader.
Schedule
13:00
Study Group Welcome
13:15
Screenwalk with İdil Galip
14:00 — Break
14:15
Workshop: individual exercise
14:30
Workshop: sharing in small groups
15:15 — Break
15:30
Full group discussion and Q&A
16:30 — Close
For Preparation
- Tuters, Marc, Lesia Kulchynska, and Boris Noordenbos, curators. Ambient Propaganda. Exhibition, IMPAKT Centre for Media Culture, Utrecht, 2025. impakt.nl/events/2025/exhibition/ambient-propaganda
- Galip, İdil. “The Lure of Memetic Autotheory.” Permanent Beta, no. 207, 2024. permanentbeta.network/episode/207
- Galip, İdil, and Eleni Maragkou. “Red Scare Girlfriends: Language Games with the Red Scare Podcast or the Ludic Logic of Online Contrarianism.” In Playing Politics in Digital Spaces. Routledge, 2026. taylorfrancis.com/chapters/edit/10.4324/9781003629542-10/red-scare-girlfriends-i%CC%87dil-galip-eleni-maragkou
- Geboers, M.A., Pilipets, E., Bösch, M., Divon, T., Rogers, R., Righetti, N., and Dabanıyastı, F. “Ambient Amplification: Attention Hijacking and Social Media Propaganda.” AoIR Selected Papers of Internet Research, 2025. spir.aoir.org/ojs/index.php/spir/article/view/14094
Further Reading & Materials
- “Breaking All Memes with İdil Galip.” Cursed with Good Ideas, episode 19, 2024.
cwgi.podbean.com/e/cwgi-19-breaking-all-memes-with-idil-galip - Kalpokas, Ignas. “Book Review: This Is Not Propaganda: Adventures in the War Against Reality by Peter Pomerantsev.” LSE Review of Books, 7 October 2019. blogs.lse.ac.uk/lsereviewofbooks/2019/10/07/book-review-this-is-not-propaganda-adventures-in-the-war-against-reality-by-peter-pomerantsev
- Topinka, Robert. “Ambient Extremism in Reactionary Digital Politics.” SPUI25, Amsterdam, 2025. spui25.nl/programma/ambient-extremism-in-reactionary-digital-politics
- de Zeeuw, Daniël, Clare Birchall, and Peter Knight. “On Psyop Realism.” Cultural Politics 21, no. 2, 2025: 240–257. read.dukeupress.edu/cultural-politics/article/21/2/240/404631/On-Psyop-Realism